The European Commission introduced changes to VAT rules on cross-border business-to-consumer (B2C) e-commerce activities from 1 July 2021, known as the VAT e-Commerce Package.
In January 2022, the Commission announced plans for a proposed Directive in 2022 on VAT in the Digital Age, with a consultation period running until 5 May 2022.
On 5 April 2022, the Council of the European Union adopted Council Directive (EU) 2022/542 which introduced EU VAT rate reforms, known as the Reduced VAT Rates Directive.
These recent changes are outlined below in more detail.
From 1 July 2021, a number of amendments to Directive 2006/112/EC (the VAT Directive) affecting the VAT rules applicable to cross-border B2C e-commerce activities came into force.
The Council adopted these rules by Directive 2017/2455 in December 2017 and Directive 2019/1995 in November 2019 (VAT e-commerce Directives). The changes addressed challenges arising from the VAT regimes for distance sales of goods and from the importation of low value consignments.
The main changes that entered into force on 1 July 2021 are as follows:
The changes made to the VAT Directive were transposed into Irish law through a Regulation made under Section 3 of the European Communities Act 1972. Revenue has published guidance on its VAT e-Commerce Rules webpage.
Recent Developments
In advance of the one year anniversary of the introduction of the VAT e-Commerce Package, on 1 July 2022, the Commission carried out an ex-post evaluation of the VAT eCommerce Package. The results from the evaluation and updated revenue figures point to a successful implementation. In the first six months of operation, Member States collected €6.8 billion in VAT revenues via the expanded OSS portals. In addition to this €6.8 billion, over €2 billion in VAT revenues was collected on imports of low value consignments not exceeding €150. Almost €1 billion in “new” VAT was collected as a direct result of the new rules.
On 8 December 2022, the European Commission published its VAT in the Digital Age proposal. This is a package of proposals intended to modernise the EU’s VAT system for technological advances, reduce VAT compliance burdens, and help combat VAT fraud.
The VAT in the Digital Age proposal is a significant change which will affect how businesses involved in intra-community trade operate. The proposal updates VAT rules to account for the use of digital technology, among both tax authorities and the business community. It also introduces changes in respect of the platform economy and the application of the One Stop Shop and Import One Stop Shop.
The European Commission aims to have the package agreed in full by 2024. Ireland continues to discuss this proposal with the European Commission and other Member States at working party level.
This package has three main objectives:
On 5 April 2022, the Council of the European Union adopted Council Directive (EU) 2022/542 (the Reduced VAT Rates Directive) which introduces EU VAT rate reforms.
Under the Directive, EU Member States have the ability to apply reduced rates and a zero VAT rate to an updated list of supplies. These rules are designed to provide greater flexibility to Member States in the rates they can apply and were introduced with the aim of helping Member States strengthen the resilience of their health systems, improve their digital performance, and contribute to a climate-neutral and green economy.
While it was originally intended to apply from 1 January 2025 to harmonise and eventually eliminate reduced and super-reduced rates, the changes apply with effect from 6 April 2022 (i.e., the date of publication in the Official Journal of the European Union).
The main provisions are as follows:
The Department of Finance will decide what changes to Ireland’s VAT rates are to be considered as part of the Tax Strategy Group discussions in advance of Budget 2023.
European Commission webpage on the One Stop Shop
June 2022 – Summary of public consultation on VAT in the Digital Age initiative
May 2022 – Summary ex-post evaluation of the VAT e-Commerce Package
April 2022 – Reduced VAT Rates Directive (EU) 2022/542
January 2022 – VAT in the Digital Age initiative
June 2021 – VAT: New e-Commerce Rules
July 2020 – Package for Fair and Simple Taxation